OVERVIEW
This website is operated by Purethica. Throughout the site, the terms “we”, “us”, and “our” refer to Purethica.
By accessing or purchasing from this website, you agree to be bound by our Terms of Service, including all terms, conditions, and policies linked or referenced herein. These Terms apply to all users, including browsers, customers, vendors, and content contributors.
You acknowledge that Purethica does not provides any guarantees, warranties, representations, or conditions regarding the products or services, other than those expressly stated in these Terms or required by law.
If you do not agree to these Terms, you may not access the website or use its services. Use of the site constitutes your acceptance of these Terms.
Any new features or tools added to the store will also be subject to these Terms.
1. THE WEBSITE
1.1 While we strive to accurately represent our products on the website, you acknowledge that actual product sizes, colours, and packaging may vary slightly from the images displayed.
1.2 Subject to this clause and to the extent permitted by Australian Law any guarantees, warranties, representations, or conditions implied or imposed by law, including under the Australian Consumer Law, which cannot be lawfully excluded or limited.
1.3 Purethica will not be liable for:
(1.3a) All non-statutory terms, guarantees, warranties, or representations are excluded.
(1.3b) Purethica will not be liable for any indirect, incidental, special, or consequential loss, including loss of profits, business opportunities, goodwill, or data, arising from your use of our website, products, or services even if foreseeable.
(1.3c) Liability is further excluded for any claims related to systems or processes that are subject to patents, registered designs, or copyrights.
1.4 Website Use and Services: This website allows you to browse and purchase a selection of products made available for sale (the "Products"). Access to the Website and its content is provided to support your use of the product purchase services offered through the Website (the "Purchase Services").
1.5 The Website is owned by Purethica (ABN 35138360596) and hosted on Shopify Inc. Who provide us with the online e-commerce platform that allows us to sell our products and services to you. By accessing or using the Website, including browsing the site or purchasing any Products, you acknowledge that you have read, understood, and agree to be bound by these terms and conditions (the "Terms"). If you do not agree to the Terms, you must immediately discontinue use of the Website and any associated services.
1.6 Purethica Pty Ltd reserves the right to amend or update these Terms at its sole discretion by publishing revised terms on this page. Where possible, we will take reasonable steps to notify users of any material changes. Any updated Terms take effect immediately upon publication. We recommend you retain a copy of these Terms for future reference.
We, including our affiliates, directors, officers, employees, agents, content providers, and delivery partners, make no express or implied warranties about the website, its content, or the products/services offered. This includes, but is not limited to, liability, loss or damage you may suffer for:
(1.6a) Omissions, deletions, defects, failure to correct defects, delay in operation and transmission, errors, interruptions, computer viruses or harmful component, delays, loss of data, communication line failure, unauthorised access affecting site performance or user data, unlawful third party conduct, theft, destruction, alterations or access to records.
(1.6b) The accuracy, completeness, suitability or relevance of any website, the purchase service, content or third-party materials including advertising on the website.
(1.6c) Costs incurred as a result from your use of the website, the purchased services or any products.
(1.6d) Issues relating to content or website operation in respect to links provided for the User's convenience.
(1.6e) Any failure to complete transactions or any losses related to ecommerce purchases.
(1.6f) Defamatory, threatening, offensive, unlawful or illegal conduct by third parties or publications of any materials related to constituting such conduct.
1.7 Using Our Intellectual Property (Wording or Photographs/Images)
(1.7a) Ownership of Intellectual Property All content on this website, including but not limited to product names, descriptions, text, logos, custom graphics, product photography, design elements, and other original materials (collectively, "Content") is the property of Purethica or its licensors and is protected under Australian and international intellectual property laws.
(1.7b) Limited License: You are granted a limited, non-exclusive, non-transferable, and revocable license to access and use the Content for personal, non-commercial purposes only. This license does not permit you to:
(1.7b1) Copy, reproduce, distribute, modify, or publicly display any Content without prior written permission;
(1.7b2) Use our original product wording, branding, or images for commercial purposes;
(1.7b3) Claim ownership of or imply endorsement by Purethica when using any of our original content.
(1.7c) Exclusions: This policy does not apply to:
(1.7c1) Stock images of flowers used for aesthetic purposes; and
(1.7c2) Images of people, places, crystals and or creative images that have been sourced from paid, free or royalty-free image libraries (e.g., Unsplash, Pexels, or similar platforms), which remain subject to their respective licenses.
These excluded images are used under permitted licenses and are not owned by Purethica.
(1.7d) Prohibited Uses: Unless explicitly authorised in writing, you may not:
(1.7d1) Reuse or republish any of Purethica’s original product images, names, descriptions, or custom visuals for your own business or commercial use;
(1.7d2) Misrepresent our Content as your own;
(1.7d3) Use our trade dress or brand elements in a way that may cause confusion in destiguishing between our product & services and yours or imply endorsement.
(1.7d4) Any use of stock images which have been purchased by third party sources must have approval by these parties and Purethica is not liable for the use or distribution of these images from you or your affilliates.
1.7e) User-Generated Content: By submitting or tagging Purethica in any content (e.g., reviews, photos, testimonials), you grant Purethica a perpetual, royalty-free, worldwide license to use and reproduce such content for marketing, social media, or promotional use, unless otherwise requested in writing.
(1.7f) Infringement and Enforcement: Purethica reserves the right to pursue legal action for unauthorised use of its intellectual property, including seeking injunctive relief and damages where appropriate.
(1.7g) Reporting Concerns: If you believe your intellectual property has been used on our site without permission, please contact us at [insert contact email] with relevant details.
1.8 Unauthorised Purpose: You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).
1.9 Virus', Worms or coding change: You must not transmit any worms or viruses or any code of a destructive nature.
A breach or violation of any of the Terms will result in an immediate termination of your Services.
2. GENERAL CONDITIONS
We reserve the right to refuse service to anyone, at any time, for any reason.
2.1 By using this site, you acknowledge that any content you submit (excluding credit card information) may be transferred unencrypted and may involve:
(2.1a) transmission across various networks; and
(2.1b) changes made to conform and adapt to the technical requirements of connecting networks or devices.
2.2 All credit card information is always encrypted during transmission over networks using either shopify or third party payment services like paypal. Purethica does not tak any liability for any errors, interruptions, payment issues or terminations from these thirsd parties.
2.3 You agree that by using these third party services you are agreeing to the third party websites terms and conditions.
2.4 You agree not to reproduce, duplicate, copy, sell, resell, or exploit any part of the Service, including your access to the website or contact with us through the website, without our express written permission.
2.5 Section headings in these Terms are for convenience only and do not affect the interpretation of any provisions.
2.6 We may update or modify these Terms at any time by posting changes on this page. It is your responsibility to review this page periodically. Continued use of the website after changes have been made constitutes your acceptance of the revised Terms.
2.7 Your use of this website, its services, and any associated products is entirely at your own risk. All content and services are provided “as is” and “as available,” without any warranties, express or implied.
3. WARRANTY
3.1 Statutory Rights: The products supplied by Purethica are accompanied by guarantees that cannot be excluded under the Australian Consumer Law (ACL). Pursuant to the ACL, you are entitled to a replacement or refund in the event of a major failure of the goods, and to compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not constitute a major failure (the “Warranty”).
3.2 Warranty Period: Subject to Clause 3.1, Purethica offers a warranty against defects in materials and workmanship for a period equivalent to the applicable use-by date of the product, commencing from the date of purchase (the “Warranty Period”). Claims submitted outside this period may not be accepted.
3.3 Warranty Claims Process: To make a claim under this Warranty (“Warranty Claim”), you must:
(3.3a) Provide valid proof of purchase, photographs of products received with condition of products clearly visibly notable in these images, including the date of purchase, product name, and amount paid;
(3.3b) Submit a written notice clearly identifying the alleged defect, supported reasonable evidence; and
(3.3c) Send the claim to Purethica by email to purethica@gmail.com
3.4 Remedy: If a Warranty Claim is accepted by Purethica, we will, at our sole discretion, either repair the defective product, replace it with a new or equivalent item, or offer another remedy as required under the ACL. Such repairs or replacements will be provided at no charge for parts or labour. You acknowledge that you are solely responsible for any costs incurred in returning the product to Purethica for assessment, including postage or shipping expenses.
3.5 Sole Warranty: To the extent permitted by law, the Warranty provided under this Clause constitutes the sole and exclusive warranty granted by Purethica in relation to the products, and represents your exclusive remedy in respect of any defect in the products, in addition to any non-excludable rights you may have under the ACL or other applicable law.
3.6 Implied Warranties: All warranties, guarantees, conditions, and representations that are not expressly stated in this Warranty and that may otherwise be implied by statute, common law, trade usage or otherwise (including, but not limited to, warranties of merchantability or fitness for purpose) are, to the maximum extent permitted by law, expressly excluded or, where they cannot be excluded, are limited in duration to the Warranty Period.
3.7 Exclusions: This Warranty does not extend to:
(3.7a) Any aesthetic or cosmetic aspect of the products, including colour or packaging changes;
(3.7b) Damage resulting from misuse, improper handling, neglect, accident, unauthorised repair or modification, or use contrary to intended purpose;
(3.7c) Normal wear and tear, or defects resulting from external causes beyond Purethica’s control.
3.8 Fragrance Variation: Due to the use of natural ingredients, including plant-based extracts and essences, fragrance profiles and strength may vary slightly from batch to batch. These variations can result from a number of factors, including seasonal and climatic changes, regional differences in plant propagation, and natural sourcing conditions.
Such differences are a normal characteristic of products derived from nature and do not indicate a fault or defect. As a result, fragrance variation is not grounds for return or refund, unless the product is otherwise deemed faulty under Australian Consumer Law.
3.9 Medical Disclaimer and Limitation of Liability Purethica's vibrational essence products are intended for general wellness and lifestyle support only. They are not therapeutic goods as defined under the Therapeutic Goods Act 1989 (Cth) and are not intended to diagnose, treat, cure, or prevent any physical or mental illness.
You acknowledge and agree that:
3.9a The products must not be used as a substitute for medical advice, diagnosis, or treatment by a qualified healthcare professional;
3.9b Purethica makes no express or implied claims regarding the effectiveness of any product for the treatment of medical or psychological conditions;
3.9c Any use of the products for therapeutic purposes is done at your own risk and outside the scope of the intended use;
3.9d Purethica disclaims all liability for any loss, injury, or damage arising from the misuse or misinterpretation of the products in a medical context.
If you have any health concerns, you should consult a qualified medical practitioner before using these products.
3.10 Change of Mind Exclusion:
Subject to your rights under the Australian Consumer Law:
(3.10a) Purethica does not accept returns or provide refunds for change of mind once a product has been opened, used, or where the tamper-evident seal has been broken;
(3.10b) Due to the nature of our products and for hygiene and safety reasons, we cannot accept returns on items that have been unsealed, unless the product is faulty or not as described;
(3.10c) If you have changed your mind and the product remains unopened, unused, and in original condition, you may contact us to request a return, which will be assessed on a case-by-case basis. Approval is at Purethica’s sole discretion and may be subject to return shipping costs and restocking fees.
3.11 Earrings and Hygiene Policy
For hygiene and safety reasons, earrings and other pierced jewellery are non-returnable and non-refundable, unless deemed faulty under Australian Consumer Law.
We are unable to accept returns or exchanges for earrings where the packaging has been opened or the hygiene seal has been broken, regardless of whether the item has been worn.
This policy ensures the integrity, safety, and quality of our wellness products for all customers.
3.12 Non-Return Policy for Sale, Discontinued, and Clearance Stock:
Products that are:
(3.12a) Sold at a discounted price as part of a sale or promotion,
(3.12b) Listed as discontinued, final sale, or clearance, or
(3.12c) Sold as damaged, imperfect, or as-is (with defects disclosed at the time of purchase),
are not eligible for return, exchange, or refund, unless the product is faulty and the fault was not disclosed at the time of sale, in accordance with your rights under the Australian Consumer Law.
By purchasing sale or clearance stock, you acknowledge and accept that:
(3.12d) The item may show signs of wear, damage, or cosmetic imperfections (where applicable),
(3.12e) May be close to or past use by date, and
(3.12f) No change-of-mind returns, refunds, or exchanges will be accepted for such purchases.
4. PURCHASE OF PRODUCT AND RETURNS POLICY
4.1 Purchase Agreement: By using the Purchase Services on the Website to buy products, you agree to pay the purchase price listed on the Website for the selected product (the “Purchase Price”).
4.2 Payment Methods and Terms: Payments for purchases may be processed via Visa and Mastercard through our designated Payment Services Gateway. By completing your purchase, you warrant that you have read and agree to comply with the applicable Terms and Conditions, Privacy Policy, and other legal documentation provided by the Payment Gateway Provider such as Paypal, Square or any other third party payment service .
4.3 Payment Confirmation and Receipt: Upon confirmation of payment, Purethica will issue a receipt to you acknowledging receipt of the Purchase Price. Purchase details may be recorded and retained by Purethica for administrative, customer service, and marketing purposes.
4.4 Returns and Refunds: Purethica may, at its sole discretion, offer a refund for returned products within 0 days of purchase, provided that the product packaging is unopened and the product remains in a resalable condition as outlined in section 3. You acknowledge that any postage or shipping costs incurred in returning the product are your responsibility
4.5 Customer Privacy: Purethica is committed to protecting your privacy. We do not share any personal or private information provided during the purchase process with third parties, except as required to complete the transaction through our third-party payment or sales platforms.
Any personal information submitted to these third-party services is subject to their respective privacy policies and terms of use, which we encourage you to review prior to completing your purchase.
5. USE OF OUR LOGO
5.1 Permission to Use: Use of the Purethica logo is subject to prior written approval. Professionals seeking permission to use the logo must submit a request by emailing purethica@gmail.com Approval is granted at our sole discretion and may be revoked at any time.
5.2 Conditions of Use: Use of our logo must not imply endorsement, partnership, or formal representation of Purethica. It must be clearly understood that logo usage reflects a professional association only, and not company affiliation or agency.
The logo is the intellectual property of Purethica. All rights are reserved.
5.3 Usage Standards: Approval is conditional upon the logo being used in a manner that upholds and respects the brand identity, values, and quality standards of Purethica. We reserve the right to review and approve all intended uses and representations of the logo.
5.4 Logo Integrity: The logo must always be used in its entirety. You may not separate or alter individual elements of the logo for independent use. Distortion, modification, or partial application of the logo is not permitted under any circumstances.
6. REGISTRATION TO USE THE PURCHASE SERVICES
6.1 User Registration: To access and use the Purchase Services available on this Website, you must first register for an account. As part of the registration process, or as part of your continued use of the services, you may be required to provide certain personal information, including but not limited to:
(6.1a) Your email address
(6.1b) A preferred username
(6.1c) Mailing address
(6.1d) Telephone number
(6.1e) A secure password
6.2 Accuracy of Information: You represent and warrant that all information provided to Purethica during the registration process is true, accurate, current, and complete. You agree to keep this information up to date at all times.
6.3 From time to time, the Website or Service may contain typographical errors, inaccuracies, or omissions related to product descriptions, pricing, promotions, offers, shipping charges, transit times, availability, or other information.
6.4 We reserve the right, at our sole discretion, to correct any such errors, inaccuracies, or omissions, and to change or update information or cancel orders if any information on the Website, the Service, or any related site is found to be inaccurate or incomplete at any time, including after you have submitted your order, without prior notice.
6.5 We are under no obligation to update, amend, or clarify any information on the Website or in the Service, including pricing information, except as required by law.
6.4 Any date or timestamp displayed on the Website or Service does not indicate a guaranteed update or refresh of the content and should not be interpreted as such.
6.7 Member Status and Access: Upon successful registration, you will become a registered user (“Member”) of the Website and will be granted access to use the Purchase Services, subject to these Terms and Conditions.
6.8 Eligibility: You may not register or use the Purchase Services if:
(3.4a) You are not of legal age to enter into a binding contract under applicable law; or
(3.4b) You are prohibited from accessing or using the services under the laws of Australia or any other relevant jurisdiction.
7. YOUR OBLIGATIONS AS A MEMBER
7.1 Member Responsibilities: As a registered Member, you agree to comply with the following obligations while using the Purchase Services:
(7.1a) You will only use the Purchase Services for lawful purposes and in accordance with: these Terms; all applicable laws, regulations, and accepted industry practices relevant to your jurisdiction.
(7.1b) You are solely responsible for maintaining the confidentiality and security of your password and email address. Any use of your account credentials by another person may result in immediate suspension or cancellation of your access to the Purchase Services.
(7.1c) You must not allow any third party to use your registration details. You agree to notify Purethica immediately of any unauthorised use of your account or any other breach of security of which you become aware.
(7.1d) Your access to and use of the Website is non-transferable and is limited to your personal use for the purpose of purchasing products and services from Purethica.
(7.1e) You must not use the Website or Purchase Services for any unlawful or unauthorised purpose. This includes, but is not limited to, harvesting email addresses or personal data of other Members for unsolicited communications, or engaging in unauthorised linking or framing of the Website.
(7.1f) You acknowledge that any commercial advertisements, affiliate links, or forms of solicitation posted on the Website without our prior consent may be removed without notice. Such actions may also result in the termination of your access to the Purchase Services and legal action where appropriate.
(7.1g) You agree not to engage in any automated use of the Website or its services, including but not limited to bots, scripts, or data mining tools.
7.2 Prohibited Uses:
In addition to other prohibitions set forth in these Terms of Service, you are expressly prohibited from using the Website or its content to:
(7.2a) Engage in any unlawful purpose or activity, solicit others to perform or participate in any unlawful acts;
(7.2c) Violate any applicable international, federal, state, provincial, or local laws, regulations, or ordinances;
(7.2d) Infringe, misappropriate, or violate any intellectual property rights of Bush Biotherapies or any third party;
(7.2e) Harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate against any individual or group based on gender, sexual orientation, religion, ethnicity, race, age, national origin, disability, or any other protected characteristic;
(7.2f) Submit false, misleading, fraudulent, deceptive information, or upload, transmit, or distribute viruses, malware, spyware, or any other malicious code intended to disrupt, damage, or interfere with the functionality or operation of the Website, Service, other websites, or the Internet;
(7.2h) Collect, track, or store personal information of other users without their consent;
(7.2i) Engage in spamming, phishing, pharming, pretexting, spidering, crawling, scraping, or any other automated data collection method without our prior written consent;
(7.2j) Use the Website for any obscene, immoral, or offensive purpose;
(7.2k) Interfere with or circumvent any security features of the Website, Service, or any related websites or networks.
We reserve the right, at our sole discretion, to suspend or terminate your access to the Website, Service, or any related websites for any violation of these prohibited uses, without prior notice.
8. COPYRIGHT AND INTELLECTUAL PROPERTY
8.1 Ownership of Content: The Website, the Purchase Services, and all related products and content made available by Purethica are protected by copyright under Australian law and international intellectual property treaties. Unless otherwise stated, all rights (including copyright) in the content and compilation of this Website including but not limited to text, graphics, images, logos, icons, videos, audio clips, and software (collectively referred to as "Content") are owned or controlled by Purethica or its licensors. All rights are reserved.
8.2 No Transfer of Rights: Purethica retains full legal rights, title, and interest in and to the Website and its Content. Nothing contained on or accessed via the Website shall be construed as granting you any rights or ownership over:
(8.2a) any business name, trading name, domain name, trademark, service mark, industrial design, patent, registered design, or copyright belonging to Purethica;
(8.2b) any right to use or exploit any intellectual property owned by or licensed to Purethica;
(8.2c) any system, formulation, or process that is the subject of intellectual property protection or represents proprietary know-how, including any adaptations or derivatives thereof.
8.3 Restrictions on Use:
You may not, without prior written consent from Purethica and, where applicable, from the relevant rights holder as outlined in section 1:
(8.3a) Reproduce, republish, adapt, modify, upload, post, transmit, distribute, publicly display, or otherwise exploit any part of the Content or third-party content for commercial or other purposes.
This restriction does not apply to content that is expressly marked as reusable or is in the public domain or sourced from a free stock images or videos.
8.4 Moral Rights: To the extent permitted by law, you waive any moral rights you may have in any materials submitted to or used on the Website, including but not limited to rights of attribution and integrity, where such waiver is necessary to enable Purethica to use the materials as contemplated under these Terms.
8.5 Product and Essence Use Policy: Purethica does not supply raw materials or ingredients for the purpose of third-party product formulation or manufacture. Our products, including our vibrational essences and wellness items, are protected intellectual property and are not to be reverse-engineered, imitated, or repurposed in any form without authorisation. We maintain a strict policy against the unauthorised use of our formulations and branding and will pursue all available legal remedies for infringement, including injunctive relief, damages, and costs.
8.6 Non-Availability of Single Essence Items: Purethica does not sell individual vibrational essence items separately. All essence products are provided as formulated blends or sets, and individual essences are not available for standalone purchase.
8.7 Non-Disclosure of Vibrational Essence Formulations: Purethica expressly reserves the right to withhold disclosure of the specific formulations and compositions of its vibrational essences. Such proprietary information is considered confidential and trade secret material. This policy is in place to protect against unauthorized copying or reproduction of the formulations. Furthermore, as Purethica’s vibrational essences are non-toxic and have no known negative effects on users, general product labeling in compliance with applicable Australian labeling laws is deemed sufficient, and detailed ingredient disclosure is not required. The list of all flowers and crystal essences we use from Australia and the pacific islands can be found on our website in the about section.
8.8 Product Range and Formulation Discretion: Purethica offers an extensive range of over 300 crystal and flower essences, not all of which are not all listed or described on the Website. These essences may be used individually or in combination within product formulations at Purethica’s sole discretion. Purethica reserves the right to modify, substitute, or update formulations without prior notice or obligation to disclose such changes or the specific essences used in any given product.
8.9 Restrictions on Repurposing and Resale: You agree not to repurpose, repackage, or resell any of Purethica’s products or formulations unless you are an authorised wholesaler who must sell under our beand. Any unauthorised repurposing, resale, or distribution of Purethica’s products or formulations is strictly prohibited and may result in legal action.
8.10 Practitioner Use: Licensed practitioners and professionals are permitted to use Purethica’s product range with their clients, provided that such use complies fully with these Terms and Conditions, including but not limited to proper product handling, distribution, and adherence to all relevant legal and ethical standards. Practitioners must not resell, repurpose, or distribute products outside the scope of these Terms without express written permission from Purethica.
8.10 Enforcement: Purethica reserves the right to take any legal action it deems necessary against any party that infringes upon its intellectual property rights. You agree to indemnify and hold Purethica harmless from any claims, losses, damages, or expenses arising from your breach of this section.
9. THIRD-PARTY LINKS
9.1 Certain content, products, and services available through our Service may include materials provided by third parties.
9.2 Third-party links on this Website may direct you to websites that are not affiliated with Purethica.
9.3 We do not review, endorse, or control the content, accuracy, or reliability of any third-party materials or websites.
9.4 Purethica makes no warranties and accepts no liability or responsibility for any third-party materials, products, services, or websites linked to or referenced on our Website.
9.5 We are not responsible for any harm, loss, or damages arising from your use of or purchase of goods, services, or resources from third-party websites.
9.6 You should carefully review the terms, policies, and practices of any third-party website before engaging in transactions or using their products or services.
9.7 Any complaints, claims, concerns, or questions regarding third-party products or services should be directed to the respective third party.
10. OPTIONAL TOOLS
10.1 We may provide access to optional third-party tools through the Website, over which we have no control or input and do not monitor.
10.2 You acknowledge and agree that such third-party tools are provided on an “as is” and “as available” basis, without any warranties, representations, or conditions of any kind, and without endorsement by us.
10.3 Purethica shall have no liability whatsoever arising from or related to your use of any optional third-party tools.
10.4 Any use of optional tools offered through the Website is at your sole risk and discretion. You should review and approve the terms under which these tools are provided by their respective third-party providers before use.
10.5 We may introduce new services, features, tools, or resources through the Website in the future, which shall also be governed by these Terms of Service.
11. ACCURACY OF BILLING AND ACCOUNT INFORMATION
11.1 We reserve the right to refuse or cancel any order placed with us at our sole discretion. We may also limit or cancel quantities purchased per person, household, or order. These restrictions may apply to orders placed under the same customer account, credit card, billing address, or shipping address.
11.2 In the event we modify or cancel your order, we will attempt to notify you using the email address, billing address, or phone number provided at the time of order.
11.3 We reserve the right to limit or prohibit orders that appear, in our sole judgment, to be placed by dealers, resellers, distributors, or for commercial purposes.
11.4 You agree to provide current, complete, and accurate purchase and account information, including your full name, billing address, shipping address, telephone number, email address, and payment details for all purchases made through our store.
11.5 You agree to promptly update your account and any other information, including credit card numbers and expiration dates, to ensure that we can complete your transactions and contact you when necessary.
11.6 You are responsible for maintaining the confidentiality of your account login information, including your password, and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use or breach of security.
11.7 We are not liable for any losses or damages arising from your failure to comply with these obligations, including unauthorized use of your account.
11.8 All payments are subject to validation and authorization by the relevant financial institution or payment processor.
11.9 For more information on refunds, returns, and order cancellations, please refer to our Returns Policy.
12. MODIFICATIONS TO THE SERVICE AND PRICES
Prices for our products and services are subject to change at any time without prior notice. We reserve the right, at our sole discretion, to modify or discontinue the Service (or any part or content thereof), including product offerings, without notice at any time.
We will not be liable to you or to any third party for any modification, price change, suspension, or discontinuation of the Service or any part thereof.
13. LIMITATION OF LIABILITY
13.1 To the fullest extent permitted by law, Purethica’s total liability arising out of or in connection with the Purchase Services or these Terms whether in contract, tort (including negligence), equity, statute, or otherwise shall not exceed the total amount paid by you for the specific product or service giving rise to the claim, or, if no purchase has been made, the resupply of the relevant service or information.
13.2 You expressly acknowledge and agree that Purethica, its directors, officers, employees, agents, affiliates, licensors, and third-party service providers shall not be liable to you for any indirect, incidental, special, consequential, or exemplary damages, including without limitation:
(13.2a) loss of profit,
(13.2b) loss of goodwill or business reputation,
(13.2c) loss of data,
(13.2d) or any other intangible losses arising from your use of, or inability to use, the Website, Services, or any products provided.
13.3 Purethica shall not be held liable for any content posted on the Website by users or third parties, including errors, inaccuracies, or omissions. You agree that you use such content and services at your own discretion and risk.
13.4 Purethica does not directly provide delivery or shipping services. You acknowledge and agree that any issues related to shipping, including delays, damage, or loss, are the responsibility of the third-party delivery provider, and Purethica shall not be liable for any related direct or consequential loss
14. TERMINATION
14.1 These Terms remain in effect unless and until terminated by either you or Purethica, as outlined below.
14.2 You may terminate this agreement at any time by:
(14.2a) providing written notice to Purethica; and
(14.2b) closing your account for the Purchase Services (if such functionality is available). Notice should be submitted via the “Contact Us” page on the Website.
14.3 Purethica may terminate or suspend your access to the Website or Services at any time, without notice, if:
(14.3a) you breach any provision of these Terms, or we reasonably believe you are about to do so;
(14.3b) we are required to do so by law;
(14.3c) a third-party provider or partner discontinues their relationship with us or ceases to make services available to us;
(14.3d) the provision of services becomes impractical or no longer commercially viable in your region; or
(14.3e) your actions may cause harm to our reputation or interfere with the rights of others.
14.4 Subject to applicable local laws, Purethica reserves the right to cancel your membership or deny access to the Website or Services at its sole discretion and without prior notice.
14.5 Termination of these Terms does not affect any accrued rights or obligations of either party. Any terms that by their nature are intended to survive termination (such as intellectual property, disclaimers, and limitations of liability) shall continue to apply indefinitely.
15. INDEMNIFICATION
15.1 You agree to indemnify, defend, and hold harmless Purethica, its parent entity, proprietors, subsidiaries, affiliates, partners, directors, officers, employees, contractors, licensors, service providers, subcontractors, agents, interns, and suppliers (collectively, the “Indemnified Parties”) from and against any and all claims, demands, actions, liabilities, losses, damages, judgments, settlements, costs and expenses (including, without limitation, reasonable legal and accounting fees), arising out of or relating to:
(15.1a) Your use or misuse of the Website, Services, or any products purchased;
(15.1b) Your breach of these Terms of Service or any documents incorporated by reference;
(15.1c) Your violation of any applicable laws, regulations, or third-party rights, including but not limited to intellectual property, privacy, publicity, or contractual rights;
(15.1d) Your submission of inaccurate, misleading, or fraudulent information;
(e) your use of third-party tools, websites, services, or content linked through our platform;
(15.1f) Any claim that your conduct caused damage to a third party.
15.2 Purethica reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify the Indemnified Parties, and you agree to cooperate fully in the defense of such claims. You may not settle any claim without the prior written consent of Purethica.
15.3 This indemnification obligation will survive the termination of these Terms of Service and your use of the Website or Services.
16 DELIVERY
16.1 You acknowledge that the Purchase Services offered by Purethica may involve delivery services (the "Delivery Services") provided through third-party logistics providers ("Delivery Service Providers"). By placing an order, you agree that Purethica is not directly responsible for the operation or performance of these third-party services.
16.2 While Purethica facilitates access to various delivery and, where applicable, insurance options through these Delivery Service Providers, all delivery timeframes, shipping rates, and insurance terms are set by the Delivery Service Providers and are subject to change. Purethica makes no guarantees as to delivery timelines, costs, or outcomes, and accepts no liability for any delays, loss, or damage caused during transit.
16.3 In the event of any delivery issues, including products lost or damaged in transit, you agree to:
(16.3a) contact the relevant Delivery Service Provider directly to initiate a claim under any applicable shipping or insurance coverage you may have selected at checkout; and
(16.3b) notify Purethica by emailing purethica@gmail.com, providing full details of the issue (including photos where relevant), so that we may assess the situation and, if appropriate, reconsider our relationship with the Delivery Service Provider in question.
16.4 All risk in the Products passes to you upon dispatch. If you choose to decline insurance, you acknowledge that Purethica shall bear no liability for any loss or damage incurred after the Products leave our facility.
16.5 Purethica does not accept liability for delivery to incorrect or incomplete addresses provided by the customer. It is your responsibility to ensure all delivery details entered at checkout are accurate and complete.
16.6 In cases where a package is returned to Purethica due to incorrect address, failure to collect, or other reasons outside of our control, you may be liable for re-delivery charges.
17. USER COMMENTS, FEEDBACK, AND OTHER SUBMISSIONS
17.1 Your Submissions
By submitting comments, suggestions, ideas, proposals, or other materials (collectively, “Submissions”) to Purethica whether requested (e.g., contest entries) or unsolicited you grant Purethica a perpetual, worldwide, irrevocable, non-exclusive, royalty-free, fully transferable and sublicensable license to use, reproduce, modify, adapt, publish, translate, distribute, and display such Submissions throughout the world in any medium, without limitation or attribution.
17.2 No Obligation
Purethica is under no obligation to:
(17.2a) maintain the confidentiality of any Submission;
(17.2b) compensate you for any Submission; or
(17.2c) respond to any Submission.
17.3 Monitoring and Enforcement
While Purethica may, at its sole discretion, review, monitor, edit, or remove Submissions that it deems unlawful, offensive, threatening, defamatory, libelous, pornographic, obscene, infringing, or otherwise objectionable, it has no obligation to do so. Purethica accepts no liability for any action or inaction regarding Submissions.
17.4 Your Representations
By submitting Submissions, you represent and warrant that:
(17.4a) you own or have the necessary rights to the Submission and have full authority to grant the license described in 16.1;
(17.4b) the Submission does not infringe any intellectual property rights, privacy rights, or other rights of any third party;
(17.4c) the Submission does not include libelous, defamatory, discriminatory, harassing, obscene, or otherwise unlawful material;
(17.4d) the Submission does not contain any viruses, malware, or harmful code;
(17.4e) the email address and identity associated with the Submission are true, accurate, and not misleading.
17.5 Liability
You are solely responsible for your Submissions and their legality. Purethica disclaims all liability for Submissions posted by users, and you agree to indemnify and hold Purethica harmless from any claims, demands, liabilities, damages, or expenses arising out of or related to your Submissions.
18 PRODUCTS OR SERVICES (IF APPLICABLE)
18.1 Certain products or services may be available exclusively online through the Website. These items may be offered in limited quantities and are subject to return or exchange only in accordance with our Returns Policy.
18.2 We make every effort to accurately display the colors, descriptions, and images of our products as they appear in our online store. However, we cannot guarantee that your device’s display of color or product characteristics will be accurate. Variations may occur due to differences in monitor settings, natural ingredient variability, or batch differences.
18.3 We reserve the right but are not obligated to limit the sales of our products or services to any person, geographic region, or jurisdiction. We may exercise this right on a case-by-case basis.
18.4 We reserve the right to limit the quantities of any products or services that we offer. All product descriptions, specifications, and pricing are subject to change at any time without notice, at our sole discretion. We also reserve the right to discontinue any product or service at any time, without prior notice.
18.5 Any offer for a product or service made on this site is void where prohibited by law.
18.6 We do not guarantee or warrant that the quality of any products, services, information, or other materials purchased or obtained by you will meet your personal expectations or requirements, nor do we warrant that any errors in the Service will be corrected.
19 DISPUTE RESOLUTION
19.1. Compulsory Process:
Subject to clause 18.6, if a dispute arises in connection with these Terms of Service or the use of any products or services provided by Purethica (the Dispute), neither party may commence legal proceedings (except urgent interlocutory relief) in any court or tribunal unless they have first complied with the procedures outlined in this section.
19.2. Notice of Dispute:
A party claiming that a Dispute has arisen must provide written notice to the other party specifying:
(19.2a) The nature and details of the Dispute,
(19.2b) The outcome sought, and
(19.2c) The action required to resolve the Dispute.
19.3. Negotiation and Mediation:
Upon receipt of a Dispute Notice:
(19.3a) The parties must attempt in good faith to resolve the Dispute by negotiation within 7 days;
(19.3b) If the Dispute is not resolved within 7 days, the parties must agree on the appointment of a mediator. If they cannot agree, a mediator shall be appointed by the President of the Australian Mediation Association (AMA) or their nominee;
(19.3c) The costs of mediation (including mediator fees and venue expenses) shall be shared equally by the parties. Each party must bear their own legal and preparation costs;
(19.3d) Mediation shall be conducted in Sydney, New South Wales, Australia.
19.4. Confidentiality:
All negotiations, communications and documentation in the course of dispute resolution are confidential and must be treated as “without prejudice” under applicable rules of evidence.
19.5. Termination of Mediation:
If the Dispute has not been resolved within 7 days after the mediation commences, either party may request the mediator to terminate the mediation process, and the mediator must do so.
19.6. Exception – Urgent Relief:
Nothing in this section prevents a party from seeking urgent interlocutory relief from a court of competent jurisdiction, if such action is reasonably necessary to protect that party’s rights.
20 GOVERNING LAW
These Terms of Service, and any separate agreements whereby we provide you with products or services, shall be governed by and construed in accordance with the laws of the Commonwealth of Australia.
Any dispute, claim or controversy arising out of or in connection with these Terms of Service, your use of our website, or any products or services supplied by us (including any question regarding their existence, validity, or termination), shall first be attempted to be resolved through good faith negotiations between the parties.
21 SEVERABILITY
21.1 If any provision of these Terms of Service is found to be unlawful, void, or unenforceable under applicable law, that provision shall be enforced to the maximum extent permissible to reflect the parties' original intent.
21.2 The unenforceable portion shall be deemed severed from these Terms, and such severance shall not affect the validity or enforceability of the remaining provisions.
21.3 The failure of Purethica to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
22 ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION
We do not warrant that the information made available on this site is accurate, complete, or current. All content on this site is provided for general informational purposes only and should not be relied upon as the sole basis for making decisions without consulting more accurate, complete, or timely sources of information. Your reliance on any material presented on this site is strictly at your own risk.
This website may contain certain historical information which, by its nature, is not current and is provided for your reference only. We reserve the right to update or modify the contents of this site at any time; however, we are under no obligation to do so. You agree that it is your responsibility to monitor any changes to the site and to remain informed about updates.
23 ENTIRE AGREEMENT
The failure by us to exercise or enforce any right or provision under these Terms of Service shall not constitute a waiver of that right or provision.
These Terms of Service, together with any policies or operational rules posted by us on the site or referenced in connection with the Service, constitute the entire agreement and understanding between you and Purethica. They supersede all prior or contemporaneous communications, representations, or agreements, whether oral or written, between you and us, including any prior versions of the Terms of Service.
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.
24 CONTACT INFORMATION
Questions about the Terms of Service should be sent to us at purethica@gmail.com