Our Promise
At Purethica, we believe that true wellbeing begins with trust. Trust in the ingredients we use, the practices we follow, and the respect we hold for our planet and all its inhabitants.
At Purethica, our promise is simple.
We create products thoughtfully and honestly, blending clean, high-quality ingredients with the power of energetic healing. Our intention is to support your wellbeing while ensuring you can feel confident about what you’re using, knowing every item is made with care for you and the earth.
Clean Ingredients, Pure Intentions
Every product we make is crafted from carefully selected, clean ingredients. We avoid harmful or unnecessary additives such as parabens, mineral oil, phthalates, silicones, and SLS/SLES. We believe that what you put on your skin should be considered with the same care as what you bring into your life.
Our formulations are designed to nurture your skin gently while supporting your emotional and energetic wellbeing.
This commitment extends to the fragrances we use.
Our scent blends are created using a thoughtful combination of: naturally derived botanicals, nature-identical fragrance molecules, and clean, skin-friendly aromatic compounds, chosen for their quality, safety and inclusiveness. This approach allows us to create beautiful, gentle scents and also offer options suitable for those who are sensitive to essential oils. Every fragrance ingredient we use is selected with care, and we always choose options that align with our safety and transparency values.
Cruelty-Free Always
We are proudly cruelty-free. Our products are never tested on animals, and we partner only with suppliers who uphold the same ethical standards.
Ethical Sourcing
Sourcing is at the heart of our philosophy. We choose ingredients that are ethically and sustainably harvested, many from trusted growers in Australia or Australian-owned companies. This supports local communities, reduces environmental impact, and ensures the quality and purity of the raw materials we use.
Our relationships with suppliers are based on transparency, respect, and a shared dedication to protecting biodiversity.
A Philosophy Rooted in Care
Purethica was created to honour the connection between body, mind and spirit. Everything we make is guided by intention to support your wellbeing, elevate your ritual, and bring moments of calm, grounding and emotional ease into everyday life.
