Our Promise

At Purethica, we believe that true wellbeing begins with trust, trust in the ingredients we use, the practices we follow, and the respect we hold for our planet and all its inhabitants.

At Purethica, our promise is simple.

We promise to make products thoughtfully and honestly, blending clean ingredients with the power of energetic healing, so you can feel good about what you’re using, knowing it’s made with care for you and the earth.

Clean Ingredients, Pure Intentions

Every product we create is crafted from clean, thoughtfully selected ingredients. We avoid harmful chemicals, dangerous additives like parabens, and skin toxins like mineral oil, phthalates and SLS's because what you put on your skin should be as pure and safe as what you put in your body. Our formulations are designed to nurture your skin gently while supporting your overall wellbeing.

Cruelty-Free Always

We are proudly cruelty-free. No animal testing, ever. This commitment is a non-negotiable part of who we are. Our products are never tested on animals, and we work with suppliers who share this ethical standard.

Ethical Sourcing

Sourcing is at the heart of our promise. We carefully select ingredients that are ethically and sustainably harvested, many from trusted growers in Australia or from Australian owned companies. This also ensures our carbon footprint stays minimal. Our relationships with suppliers are built on respect, transparency, and a shared dedication to protecting biodiversity and supporting local communities.

Transparency You Can Trust

We are committed to complete transparency. From ingredient lists to production processes, we want you to feel confident and informed about what you’re using. If you have questions or want to learn more about our ingredients or methods, we’re always here to share and support your journey.