Our Story

Hi, I’m Sabrina founder and formulator behind Purethica.

Purethica was born from a deeply personal journey. In 2012, after becoming a mother for the first time, I found myself searching for skincare products that were not only safe and non-toxic but also gentle, effective, and affordable. With so many products on the market filled with synthetic ingredients and harmful chemicals, I felt the need to create something better for my child, my family, and others who value natural wellbeing.

Drawing on my background in aromatherapy, flower essence therapy, cosmetology, and energy healing, I began crafting my own products from scratch. But I didn’t stop at clean skincare. I began infusing these creations with vibrational flower and crystal essences subtle yet powerful tools traditionally used to support emotional healing and energy balance.

What started as a few handmade remedies soon grew into a range that soothed both the skin and the spirit. Family and friends felt the difference, and word quickly spread. Today, Purethica has evolved into a consciously crafted, artisan brand offering a unique collection of wellness products for people, pets, and the home.

Every formula is made with intention, using high-quality, ethically sourced ingredients and infused with flower and crystal essences I create or carefully select myself many from Australia and the Pacific Islands. I believe in keeping things simple, natural, and full of heart.

At Purethica, wellbeing isn’t a luxury it’s a way of life. I’m honoured to share this journey with you.

With love and gratitude,

Sabrina
Founder & Creator, Purethica