Our Story

Hi, I’m Sabrina founder and formulator behind Purethica.

Purethica was born from a deeply personal journey. In 2012, after becoming a mother for the first time, I found myself searching for skincare products that were not only safe and non-toxic but also gentle, effective, and affordable. With so many products filled with harsh additives and unnecessary synthetics, I felt called to create something better for my child, my family, and for anyone seeking a more natural approach to wellbeing for my child, my family, and others who value natural wellbeing.

Drawing on my background in aromatherapy, flower essence therapy, cosmetology, and energy healing, I began crafting my own products from scratch. But I didn’t stop at clean skincare. I began infusing these creations with vibrational flower and crystal essences subtle yet powerful tools traditionally used to support emotional healing and energy balance.

What started as a few handmade remedies soon grew into a range that soothed both the skin and the spirit. Family and friends felt the difference, and word quickly spread. Today, Purethica has evolved into a consciously crafted, artisan brand offering a unique collection of wellness products for people, pets, and the home.

Every formula is made with intention, using high-quality, ethically sourced ingredients and infused with flower and crystal essences I create or carefully select myself many from Australia and the Pacific Islands. I believe in keeping things simple, natural, and full of heart.

At Purethica, wellbeing isn’t a luxury it’s a way of life. I’m honoured to share this journey with you.

With love and gratitude,

Sabrina
Founder & Creator